Why Do Some Loyalty Programs Work While Others Fail?

A good loyalty program is crucial in this era of personalization, where most big businesses are driving sales from customer loyalty. But the question…

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Customer loyalty: Understanding the complete scenario

Did you know making new customers is five times more costly than the already existing one? That is where the importance of customer loyalty and..

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How to use loyalty in your sales strategy?

In a sales world where everyone wants to sell their products anyhow and an abundance of options available, does customer loyalty still make sense?

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